To provide a more trusted and consistent shopping experience, we are updating our Commerce Eligibility Requirements. These changes will provide updates on how to be eligible to sell on Instagram.

Over 2 million businesses connect with people on Instagram. Learn how to use Instagram to reach new customers, grow your audience and engage with existing customers.

Our followers aren’t just people we sell to—they are our friends, and so we treat them that way. We engage with them and have open conversations with them constantly. Learn more about how to …

As Hispanic Heritage Month approached, Bobbi Brown wanted to honor the moment and deepen its relationships with new and existing customers by partnering with Melissa Hernandez to create a …

In our Stand Out video series, we spent the day with successful entrepreneurs in the UK, France and Germany who are driving real business results with Instagram. The following 6 brands offer plenty of …

With Instagram Shopping, businesses can make it easier for people to shop during this time. Businesses can direct customers to products that are relevant right now, show them different ways to shop and …

Her business has gone from selling one-of-a-kind pieces in real life and on Stories to creating a curated experience with their shop on Instagram. Read on to learn more about how Hannah got her business …

Live shopping lets people purchase from businesses directly on Instagram. Learn how to set up a live shopping session to drive sales this holiday shopping season.

Discover how to feature products in your Instagram posts with shopping on Instagram.

For this Facebook and Instagram campaign, LinkedIn France sought to boost ad recall and other brand metrics, and encourage people to visit its website within seven days of seeing an ad.