The Business of Creativity and former Nike CMO Greg Hoffman have teamed up to reimagine how athletes build their personal ...

When Jon Hamm -- in the guise of giving a motivational speech to the United States men’s hockey team -- asks the players about going to the Olympic Winter Games Milano Cortina 2026 to “bring home the ...

Penn State football AD Pat Kraft purportedly rips Big Ten opponents and criticizes PSU recruiting and NIL in leaked audio from alleged team meeting.

Cal and Stanford have undergone major changes atop their athletic departments as college sports shift toward a more ...

Nike, Superdry and Lacoste ads banned for exaggerating sustainability claims - The Advertising Standards Authority said ads ...

Nike, Superdry and Lacoste ads banned over ‘misleading’ claims - The Advertising Standards Authority (ASA) said all three ...

Anthony Davis turns heads in his return to LA with a standout sneaker moment during warmups as the Lakers extend their ...

Devin Booker's popular Nike Book 1 signature shoe has a new "Book 2" model on its way. The rollout for the Phoenix Suns' four-time All-Star’s Book 2 shoe was introduced by a 10-second teaser ad on ...

Nike has officially unveiled the Air Max Verse NFL Collection, a brand-new release that dropped Tuesday and features 15 of the most popular NFL teams. This marks the first time Nike has paired the Air ...

Colorado athletic director Rick George will step away from his role in July 2026, he announced on Thursday. George, who hired Buffaloes football coach Deion Sanders, will transition into a special ...

Verge Ausberry said in an email sent to fans that new LSU president Wade Rousse "formalized my appointment" as the school's athletic director Thursday afternoon, a day after comments made by Rousse ...

LSU and athletic director Scott Woodward have agreed to part ways, the program announced Thursday night. This significant change atop the Tigers' organization comes as amid a football coaching search ...