Snap announced a suite of new products and optimizations for app advertisers called the App Power Pack, according to a company blog post. The offering includes new ad formats, bid strategies, ...

Hold that train! The latest Apple Arcade ad shared today features SpongeBob SquarePants, Sonic the Hedgehog, Pac-Man, Hello Kitty, and many other popular characters, who are all quickly trying to ...

OpenAI has started testing app suggestions inside ChatGPT conversations, and even $200 a month Pro users are seeing them.

They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while raising questions about user privacy. By Eli Tan and Mike Isaac Reporting from ...

Apple today shared a new ad for the Clean Up feature in the Photos app, which can identify and remove distracting objects from the background of a photo. In the video, a man flexes his muscles in ...

Life360, a popular family safety and tracking app, is getting deeper into the advertising and analytics platform business. On Thursday, it announced its first location-based ad targeting solution, ...

Programmatic is now at the top of Spotify’s playlist. After six months of pilot testing with The Trade Desk, Spotify launched its ad exchange on Wednesday and added new supply and demand partners to ...

Samsung’s upcoming One UI 8.5 update may automatically push apps with excessive ad notifications into deep sleep, helping ...