The B2B leaders outperforming peers in ROI aren't collecting more data; they're building smarter, connected ecosystems where ...

The 2026 marketing landscape for fashion and beauty brands is likely to be focused on AI-powered intelligence, retail impact, ...

"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

Pocket FM, which offers only audio content, has built a catalogue of more than 100,000 stories. Sagar said the company is ...

To search or not to search, that is the (December) question. Job search, that is. Searches for life’s meaning or other deep ...

Discover how marketing leaders decide whether PPC should drive pipeline or revenue, and how that choice shapes platforms, ...

In a world where perception defines value, brand storytelling has become an essential part of luxury itself. It’s not only ...

In parallel with the AI Ads launch, the company also introduced Pay for Closing, a performance-based customer acquisition model providing real estate agents leads with no upfront advertising fees.

The UAE-based digital marketing firm unveils the expansion of its data-driven solutions to clients across Europe, Asia, and ...

Leaders define goals, launch products, reorganize teams—and then ask communications to package those decisions. But communications leaders are meaning-makers, and communications can help shape ...

Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...

Marketing in the digital era has become a lot more finely nuanced than ever before. Today, news and info travel instantly, ...