Activate’s State of Demand Gen 2025 report found a heightened focus on generating high-quality leads amid economic ...

ZoomInfo reports a generational shift in B2B sales as Millennials prefer digital experiences, rejecting traditional sales ...

Thorough research is the key to winning enterprise tech clients. Understanding decision-makers, pain points and risks helps ...

Expedia hires Xavier Amatriain as its first chief AI and data officer, signalling a major push toward AI-driven travel.

Plan smarter budgets across channels, adjust to sudden changes, and make confident choices about where and how you spend.

Marketers are rediscovering that a tactile, data-driven medium can deliver both reach and accountability when other channels ...

Kokuyo Co., Ltd. has announced its plan to acquire six Japan-based sales companies, currently equity-method affiliates, to make them wholly owned subsidiaries and integrate them into Kokuyo Marketing ...

The weeks between now and Jan. 1 present a unique opportunity to capitalize on year-end momentum and lay the groundwork for ...

By combining online and offline signals, brands can gain the visibility needed to focus budgets where they need consideration ...

By providing capital and operational expertise, Tide Rock seeks to support earnings growth while remaining mindful of each ...