Roblox has partnered with media measurement platform Integral Ad Science (IAS) to bring new levels of clarity to ad campaigns within its user-generated metaverse. IAS’s Viewability and Invalid Traffic ...

Young people get Roblox. Advertisers … not so much. Roblox hopes to rectify that with its recently launched partner program. The program connects advertisers with agencies and game developers that are ...

Despite some scrutiny, Roblox seems committed to developing its advertising infrastructure, according to an earnings call with investors. While Roblox’s advertising system is still very much in its ...