This guide explains what an executive summary is and offers writing tips so your business plan starts out strong. Many, or all, of the products featured on this page are from our advertising partners ...

When writing a business plan, it’s easy to get lost in the details. You want to demonstrate how you’ve studied the ins and outs of the marketplace and have crunched every conceivable number. But, ...

A marketing plan is essential when you’re launching a new business or product. This plan guides your marketing activities, which may include building brand awareness, establishing your competitive ...

The purpose of an executive summary Common mistakes to avoid The first part of your plan that anybody will see, after the title page and table of contents, is the executive summary. This could be ...

It can feel challenging to write your LinkedIn summary, especially if you’re not used to talking about yourself and your accomplishments. What should you include in the LinkedIn About section, and how ...

Hiring managers are busy people. A single job posting might attract thousands of resumes. To get noticed, create a career summary (aka career objective) statement. The goal of this section is to ...

Several years ago, I posted an article on the three steps to writing the perfect LinkedIn summary. A lot has changed since then. LinkedIn has made many updates and revisions, and they recently ...

A well-crafted summary of qualifications can set your resume apart from the competition, especially if you’re aiming for a six-figure career. This section provides a snapshot of your skills, ...

I know that seems like a lot, and that’s why it’s so important you get it right. The Executive Summary is often the make-or-break section of your business plan. A great business solves customer ...

Every business needs a smart marketing plan to attract money and investors. Without the right cash flow, the business and its owners are under constant stress. The executive summary is a synopsis for ...