Microsoft and our third-party vendors use cookies to store and access information such as unique IDs to deliver, maintain and improve our services and ads. If you agree, MSN and Microsoft Bing will ...

In new product development circles, a failed launch feels like wearing the Scarlet Letter. From ideation to launch, companies invest a lot of resources (and trust) into projects that are supposed to ...

No matter how diligently you prepare when you launch a new product, you can never guarantee success. In my own area of product design, for instance, I've seen powerful principles of psychology guide a ...