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Kotb snapped the TV pic during a fun Today segment, in which Guthrie, Craig Melvin, Al Roker, Carson Daly, and Jenna Bush ...

In my family, we start every Halloween by turning on NBC's Today to see the year’s big group Halloween costume reveal. The anchors' annual costume tradition has been happening for over 30 years, and ...

The 2025 Today show Halloween costume reveal once again turned Rockefeller Plaza into a full-blown spectacle — this time with a theme that took viewers on a road trip. As the anchors stepped onto the ...