NYX Professional Makeup launched its spring 2023 collection on Roblox today, according to information shared with Retail Dive sister publication Marketing Dive. The collection can be interacted with ...

Roblox virtual makeup may be trendy, but player obsession with digital avatar customization has real-world implications. Major beauty brands such as Nars and Nyx are paying close attention to how ...

Is Roblox shutting down? There always seems to be a rumor that Roblox is going to shut down. Let's get one thing clear early on: anyone who tells you that Roblox is shutting down is incorrect. Roblox ...

LOS ANGELES, July 31, 2025 /PRNewswire/ --NYX Professional Makeup is once again transforming the way beauty shows up in digital culture, returning to Roblox with an immersive, gamified experience ...

An Oklahoma mother is suing Roblox, alleging the app puts kids in danger and enables predators. A news release from the Dolman Law Group said the lawsuit was filed on November 20, 2025, in the U.S.