A RainToday.com recent webinar attendee asked via email: Many mid-sized professional services firm have no business plan and I've had to use the marketing plan to "back into" a business plan or ...

Every business needs a marketing plan – a systematic approach to attracting the consumers you hope will become your customers. A marketing plan is a prime component of your business plan; your ...

A marketing plan is essential when you’re launching a new business or product. This plan guides your marketing activities, which may include building brand awareness, establishing your competitive ...

We have resolutions for 2022 but here is a reality check for your marketing plans and what will work and what won't this year and beyond. Making and keeping resolutions for a new federal program year ...

Business as usual has been halted due to the coronavirus pandemic, and as a result, many brands are changing how they market to consumers. The times call for heartfelt, simple expressions and that is ...

Joshua Hammond ’23 and his classmates in his “Sport Marketing” class had the opportunity to apply what they learned in the classroom for the duration of the spring semester as they developed marketing ...

A marketing plan that combines strategic focus with tactical agility helps rally the team to deliver business results and long-term sustainable growth, writes Kaushik Prasad Post World War I, the ...

With less than 100 days to kickoff of Virginia Tech Football's 2022 season, the Virginia Tech athletic department has announced promotional plans, theme days and Effect Game dates for the Hokies' ...