Toyota's Prius Prime has been a popular electric vehicle for years, but why has the maker now dropped the Prime part of the ...

Just in time for Amazon’s Prime Big Deals Day, Toyota is stepping away from the Prime label. As it did with the 2025 Toyota RAV4, the company is renaming the 2025 Toyota Prius with a plug. No longer ...

Toyota stopped calling the Prius PHEV the Prime for the sake of customers. It was done to more easily identify the model as a ...

Toyota’s Prius and Rav4 Prime will be called ‘Plug-in Hybrid’ for the 2025 model year. Toyota’s Prius and Rav4 Prime will be called ‘Plug-in Hybrid’ for the 2025 model year. Toyota says the name ...

Toyota has dropped the “Prime” nameplate for its 2025 Prius and RAV4 Plug-in Hybrids in the U.S. and Canada. Going forward, these models will be aptly referred to as PHEV or Plug-in Hybrid, matching ...

Toyota is moving away from calling its plug-in hybrid models Prime, instead defaulting to simply Plug-In Hybrid. The change is reflected in the 2025 model-year Prius and RAV4 models. Toyota says the ...

If you're in the market for a reliable, efficient compact car, you're probably looking at the Toyota Prius and Prius Prime (now named — or, rather, renamed – Prius Plug-in Hybrid). Both offer ...

Antuan started out in the automotive industry the old-fashioned way, by turning wrenches in a driveway and picking up speeding tickets. He now has nearly 20 years of expertise and experience behind ...

After spending extensive time with our yearlong Prius Prime XSE test car and a RAV4 Prime XSE, we decided to find out using our Car of the Year criteria to guide us. Don’t count out the RAV4 Prime ...