Michael Jordan discussed issues plaguing current signature sneaker logos for NBA players during his segment on NBC.

NBA legend Michael Jordan didn't hold back on young players looking to create their own logo or start their own brand.

More than 1.5 million people have signed an online petition seeking to have the late Kobe Bryant be the new logo for the National Basketball Association. "With the untimely and unexpected passing of ...

Michael Jordan spoke during his NBC Sports segment about modern players copying his logo strategy when coming up with their ...

Oklahoma City Thunder forward Chet Holmgren debuted his logo on the Nike KD18 basketball shoe, and fans are comparing it to ...

The NBA is kicking off the 2025-26 season with a brand-new tradition, one that will literally shine on the court. For the first time in league history, award winners from the previous season will wear ...

The New York Knicks have started the season on a strong note. They now boast a 5-3 record that has already caught the attention of analysts across the league. Even before they started the season, NBA ...

Despite being one of the greatest point guards to ever play the game of basketball, be considered one of the godfathers of the NBA, and literally being named the logo of the league, Jerry West is one ...