Ever want to express yourself through your shoes? Nike offers a program called NIKEid that allows you to customize the shoes you buy. Whatever sport you're into you can customize shoes as individual ...

Missing in Nike's launch of the Kobe 11 was talk of the shoe hitting NIKEiD, despite the fact that the brand's had a cadence of bringing shoes to the custom platform before their retail arrival. The ...

In a new interview with Sports Illustrated, Chris Paul admits that he's developed quite an obsession with NIKEiD and custom colorways. This isn't too much of a surprise, as we've seen him flex in ...

As new models like the Air Presto are added to the NIKEiD platform, the brand's making room by removing some of the most popular customization options, including the "Pony" uppers of the Air Max 90.

TORONTO --Nike Basketball had a lot going on during All-Star weekend in Toronto, including a sneaker store inside a moving train where you could cop some of the brand's more coveted recent releases.

Recall the moment when NIKEiD first launched, and all seemed right in the sneaker world. Now, envision a utopia where you can go beyond the 2D realm of your computer screen, and right into the strange ...

Customization is being used as a differentiating tool in nearly every industry, from customized medicine, to theater, cosmetics, clothing, marketing, food and footwear. It frequently adds extra costs ...

In light of Halloween, sneaker mainstays have churned out ominous iterations in celebration of the festive season. Never one to do things in half measures, Nike reworked two bold renditions from its ...