Online video sparks excitement in the minds of marketers clamoring to participate in some form or fashion. Why? Because, the mantra heard at all marketing/advertising trade shows over the last 18 ...

Zenapse, an AI-driven marketing platform powered by emotional intelligence, has signed a multi-year licensing partnership with LG Ad Solutions’ Innovation Labs. This strategic collaboration will ...

The profound shift to mobile devices and the disruptive force that are video streaming services have created tremendous opportunities for innovation and hugely improved advertisers’ chances of ...

Forbes contributors publish independent expert analyses and insights. I write about the application of AI & Big Data to innovation and prediction. John Wanamaker, the American retail magnate, once ...

Are you a print subscriber? Activate your account. By Purnima Rachoor Roy - 1 hour 6 min ago By Brian Bonilla - 4 hours 20 min ago By Tim Nudd - 4 hours 50 min ago By Jim Misener - 4 hours 50 min ago ...

As connected-TV ad spending continues to surge, the GroupM Ad Innovation Accelerator has launched as a cross-company program designed to bring about an evolution of the living-room ad experience.

Taboola.com Ltd. TBLA places strong emphasis on research and development (R&D) as a fundamental pillar of its long-term growth and competitiveness. In an ever-evolving digital advertising landscape ...

When Kim Kardashian posted a video on TikTok last October to promote Skims’s new Ultimate Nipple Bra, it felt at first like an infomercial spoof. Opening in a faux Skims office, purposefully decorated ...

Amazon Prime Video subscribers will see new types of advertisements this broadcast year. Amazon announced today that it’s adding new ad formats to its video streaming service, hoping to encourage ...