Writing great content is arguably the biggest challenge every marketer faces and yet, it’s one of the key elements of a good website. When building your website, whether it’s through a website builder ...

Writing for the Web is not like writing a college paper (thank goodness), which means you probably don’t have a lot of practice at ideal formatting. Unlike the world of academia where literally ...

Category pages are an integral part of any e-commerce website. As topic pages for a group of products, category pages help your customers navigate your website to easily find the products they want.

Good writing can make or break a website. More than ever, writing influences the digital presence of brands, from SEO to user experience. Writing for digital experiences today begins with an ...

An About Us page is an integral piece of content to have on your website. Every single successful business has one, no matter their industry or what they sell. After all, every brand has a story – and ...

Start with the link, not the sentence. Often, all you need is a nice clear link. No summary text. The link should be the first thing you think about. You should only add surrounding text if absolutely ...

Forbes contributors publish independent expert analyses and insights. I write about web content and brand personalities. So you're ready to hire a writer. Great! But before you commit, make sure ...

The biography you write for a company or personal work-related website acts as a form of advertising that can help colleagues, a current or potential employer or clients to quickly determine if you're ...

There is no denying it — headlines are important. In fact, they may be the most important part of your content. A good headline will get people to read your article, while a bad one will cause them to ...

Even companies that do not engage in ecommerce benefit from an effective website since customers often find businesses through Internet searching. Companies may perform a website analysis for numerous ...