Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

For software as a service companies, leveraging data analytics requires answering two questions: What data should we review, and how will we apply the insights we obtain? Armed with these answers, ...

Students today have more than just textbooks and old-fashioned ways to study. Data analytics has made it easier for students to make better choices and do bette ...

RAG can make your AI analytics way smarter — but only if your data’s clean, your prompts sharp and your setup solid. The arrival of generative AI-enhanced business intelligence (GenBI) for enterprise ...

Google has released an open-source tool that lets large language models like Gemini connect to Google Analytics, enabling natural conversations with your data. Google’s new open-source tool lets AI ...

Instagram has evolved far beyond a simple photo-sharing app it s now a powerful marketing platform with over 2 billion monthly active users globally. For brands, influencers, and marketers, Instagram ...

At Institutional Marketing, the main software we use to track website analytics is Google Analytics - which is free and easy to use! Tracking website and page statistics is essential for making ...

The world of sports is quickly changing, and you can see the change clearly in how teams use data to gain an edge. From preparing before a game to reviewing what happened after, using data to make ...

Most people regard bank runs as a thing of the Depression-era past, but in 2023, several U.S. financial institutions failed when they experienced unexpected runs on deposits. Taking notice, leaders at ...

The data genie is well and truly out of the bottle. The presence of data-driven consultancies, the rise of public data websites and the growth of its use in the media (cough, cough) highlight how ...

In-house law departments are experiencing a significant increase in work volume and complexity at a time their budgets are under scrutiny, a recent Law.com article reports. In fact, 98 percent of ...

Information overload is an occupational hazard at the State Department, where analysts and diplomats must make sense — and execute good foreign policy — from a firehose of data pouring in from around ...