Meta's Facebook is early in developing a "basic ads" product as privacy changes limit its targeting abilities. The product wouldn't rely on personal info from users, according to ad buyers briefed by ...

So, you’ve launched your ad campaign. You’ve set up your targeting, written some punchy copy, picked a catchy image or maybe a video and hit "go." A few days pass, then a week, and you’re left ...

Want more information about how to use each Facebook Ad objective to your advantage? Here's a guide to each type and their bidding options. Facebook Ad objectives are the backbone of any Facebook ...

Take advantage of your larger audience and funnel your Facebook audience to your Shopify store with an integrated ad campaign. Here's how. Brands large and small are looking to Shopify as their ...