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Sports Business: RCB takes over from CSK as most valuable IPL team; league's brand value grows to $18.5 billion

Global investment bank Houlihan Lokey's latest IPL Brand Valuation Study reveals the Indian Premier League's (IPL) value has grown to US$18.5 billion, marking a 12.9% increase. The report states the ...
Variety

JioStar’s Sports Chief Reveals Billion-Viewer IPL Strategy at APOS

JioStar CEO of sports and live experiences Sanjog Gupta delivered a masterclass in sports platform strategy during the APOS 2025 conference, revealing how the Indian media giant achieved its ...