When it comes to packaging, one of the biggest challenges for brands is fragmented agency relationships. Aside from the admin load and multiple handoffs this creates for marketing teams (all amplified ...

In today’s competitive business environment, product packaging is as crucial as the product itself. Apart from being visually appealing, your package design needs to be practical, (re)usable and make ...

The outer layer of a product is what a buyer notices, touches, and experiences when choosing whether to buy it. Clever use of illustrations, colors, fonts, and packaging can capture a consumer’s ...

The Business Journal asked key professionals about what’s hot for wine packaging design, particularly how a global movement by governments and consumers toward environmental sustainability is ...

Packaging is one of these things that people don’t really care too much about until it changes. Introduce a different font, a fresh colour, or a new shape, and suddenly customers who never gave the ...

During our marketing excellence focus month, Chris Bekermeier shares his six reasons as to why creative pharma packaging will not help the pharmaceutical industry to achieve market excellence.

Opinions expressed by Entrepreneur contributors are their own. Small companies may lack the marketing dollars and visibility of larger brands, but they can still stand out on the shelf by thinking ...

The packaging and graphic media science department prepares students to excel in graphic media and communications, and to serve a broad range of industries in need of innovative thinkers and creative ...

When it comes to packaging, one of the biggest challenges for brands is fragmented agency relationships. Aside from the admin load and multiple handoffs this creates for marketing teams (all amplified ...