The social media landscape is more complex, diverse and competitive than it used to be. It is populated by myriad businesses vying for the attention of consumers. As the acquisition of customers is a ...

COLUMBUS, Ohio – A new study provides some of the strongest evidence to date that Americans prefer to read political articles that agree with the opinions they already hold. Researchers found that ...

“’The audience knows what it believes. If you are describing something they don’t really feel is true, they read it, and they move on. Or they don’t read it at all.’ Audiences vote with their ...

Many owners opt for a mix, picking services that will be the best marketing tools for their companies. “Each channel is used in different ways, and should be used in different ways. There’s no ‘one ...

VLC Media Player is an excellent free and open-source media player app. In addition to letting you play your audio and video files, the app offers other useful features that you should be using. I’ll ...

As a B2B company looking to maximize its impact, you may be thinking about deploying your executives on social media on behalf of the brand. There are many reasons to do so, and this centers around ...